A whole new world

The discovery

This story of inspiration, passion and authenticity begins humbly in 2014, when Zara (CEO and brains behind Yellowberry!) strove to create personal skincare items for her mother on her birthday. Yearning to craft something special yet natural for her, she was drawn into a universe of sustainability and organic living. Digging deeper, she felt a spark igniting boundless ideas and creative opportunities.

This parallel world of sustainable living was a wake-up call for Zara, who, as a nature lover, was keen to continue this journey of eco-friendly creation and self care.


Many small but significant events unfolded over the years to give rise to the remarkable YellowBerry. Zara began with creating small batches of soaps and lip balms for friends and peers, hoping to introduce them towards a healthier lifestyle. On her quest to find quality sources, Zara relentlessly investigated the domestic market for the best natural ingredients. Unable to match her stringent standards, she expanded her quest to the globe, seeking for better sources for the best ingredients.

Her mission was a profound success, culminating in relationships that YellowBerry is still honoured to hold today. From our trusted Raw Shea Butter suppliers in Nigeria, through the unmatched cold-pressed Rosehip Seed Oil from Bulgaria, to the certified organic golden-grade Jojoba oil from our Egyptian friends. 

The venture begins!

“I was pleasantly surprised by the response” says Zara. “For a few years I enjoyed it as a side-hustle to my full-time job in corporate finance.”

Encouraged by the enthusiastic response of her customer base, Zara began to seriously explore the scope of her ‘side-hustle’. As formulations were refined and a sound supply chain was established based on quality, integrity and reliability, YellowBerry slowly nibbled out of its cocoon. Receiving the right support from the right people, and a firm ambition to reconnect people with nature led Zara to introduce YellowBerry as an online venture.

In 2016, Zara took a leap of faith and quit her lucrative career to pursue YellowBerry full-time.  The brand was formally incorporated in summer 2019. It now encapsulates the image of an eco-luxe, empowering natural beauty and lifestyle brand.

Reconnecting Beauty and Nature

On a mission to reconnect people to nature, we champion the benefits, personal and beyond, of healthy lifestyle choices and sustainable beauty routines, focusing on environmentally conscious decisions that reduce our carbon footprint.

Our story is a tale of authenticity, inspiration, the fortitude to make better choices and an embodiment of passion. The recognition we receive for the comprehensive effort that goes into YellowBerry is what truly makes it a gratifying experience.

Our premium quality products are meticulously thought-out for your skin type or concern, utilising high-performance natural ingredients. In-house formulations, aromas that tickle the olfactory senses, tantalising textures and environment-friendly practices are what define YellowBerry.

It’s not just skincare…
It’s self care.

What we value

● From its inception, YellowBerry has never compromised on quality. From the natural sourcing of our ingredients to the moment our product reaches your doorstep, we pledge our commitment to giving you the best possible organic care available. 

● YellowBerry relies on the satisfaction of our customers; their happiness is our greatest reward! Quality customer support and care is a part of the YellowBerry experience. 

● YellowBerry believes in the philosophy of self-sustainability and eco-friendliness. We are committed to supporting, promoting and incorporating such philosophies through every aspect of the YellowBerry experience.

● In YellowBerry World, all forms of discrimination and prejudice have no place. We support and promote inclusivity within our organization and throughout our community.

● YellowBerry believes in a society centered around the state of wellbeing, whether through physical, mental, emotional or social means. We are firm advocates of the need for the promotion and awareness of wellbeing throughout our community and society.


We envision transforming the concept of beauty from a merely physical affair limited to visual appeal to the inner contentment and gratification that one attains after embracing themselves with all imperfections because there is no such thing as being perfect! You are beautiful inside out!

A Conscious Effort

YellowBerry aims to reconnect beauty and nature by promoting sustainable practices that have minimal impact on the environment. We are conscious of how human activities have been posing serious threats to our planet. We do our part by striving to make a change and encourage a lifestyle that is organic and sustainable.

Our motto of TO NATURE, FROM NATURE is an elucidation of our mission towards a sustainable lifestyle that is not only beneficial for you but contributes to the wellbeing of the ecosystem we all inhabit. 

What sets YellowBerry apart from other organic care brands is the transparency of our procedures and the steadfast employment of high-quality ingredients. We are unambiguously open about our products, the origins of the raw materials we use (including providing supplier certifications), and our manufacturing practices.

Keeping true to our green beauty initiative and firm commitment to give back to nature, we provide you with the finest range of personal care products that are luxuriously handcrafted from the purest natural ingredients and scrupulous chemical-free formulas, sheathed in sustainable packaging that carries a minimal carbon footprint. Rest assured, all that is washed into your drains is 100% biodegradable and absolutely environment friendly!